With Slope, GenCare gained the flexibility to fund new OTC product launches every other week without slowing down their 100% year-over-year growth. Fast approvals, minimal documentation, and a team that understands how Walmart & Amazon sellers operate made the difference.

Highlights

$400K
Investment funded for a new cash heavy product launch

100%
Year-over-year growth supported by Slope financing

In a Nutshell

GenCare Consumer Products sells generic over-the-counter pharmaceuticals and supplements through Walmart. Their operation runs lean, but long supply cycles often tied up cash before new products could start selling.

With lead times of 8-12 weeks for manufacturing and up to 5 weeks in sea freight, GenCare’s payment terms often expired before goods were ready to list. New launches also required upfront spend on minimum orders, listing setup, and heavy PPC investment during the first three to six months.

When traditional financing options proved too slow or expensive, GenCare turned to Slope for a faster, more flexible credit line* that keeps their growth on track.

About GenCare

Founded in 2018, GenCare develops and sells high-quality, affordable generic OTC drugs and supplements on Walmart and Amazon. After starting with two products, the company now sells more than 35 SKUs. Co-founders Abe Wercberger and Vinod Borsadiya run a lean business focused on consistent product launches and efficient capital use.

Challenges

• Cash locked in long cycles: Manufacturing and freight lead times meant GenCare often paid for inventory months before it generated sales.
  
• Slow institutional lending: Traditional financing took too long and required repeated applications for each new credit request.
  
• Expensive alternatives: Independent and marketplace lenders carried high fees or unfavorable terms.
  
• Growth constrained by liquidity: Without external funding, GenCare had to choose smaller, lower-return opportunities instead of the higher-potential SKUs that required larger upfront investment.

“By the time goods reach the U.S., our credit terms are already expired. We’re paying for inventory before it’s even ready to sell.” — Vinod Borsadiya, Co-founder

Finding a Solution with Slope

For GenCare, traditional financing routes weren’t built for how eCommerce actually works.

Institutional loans required lengthy applications and repeated re-approvals for additional credit. Marketplace and independent lenders came with higher rates and complex fee structures. And most importantly, none of them understood how Walmart sellers manage cash cycles.

That changed when GenCare connected with Slope. The process was fast, personal, and unlike anything the team had seen before.

Slope approved GenCare for an initial $250,000 line of credit, later increasing it by another $100,000 as the business grew. The funding came with minimal documentation, no personal or corporate liability, and a clear, straightforward structure. 

Unlike other options they’d considered, Slope’s revolving credit structure meant the team could access only what they needed, when they needed it, and pay interest solely on the amount in use. As payments were made, their available balance automatically replenished without having to reapply or reopen a new loan. That flexibility gave GenCare the control to move quickly on high-potential inventory opportunities while keeping financing costs predictable.

“The Slope team was very good to work with. Minimal documentation, faster turnaround times, and no liabilities going directly onto the company or on to us personally.”
— Vinod Borsadiya, Co-founder

The Impact

• Funded a $400K launch: Used Slope financing for a new product line with higher cost of goods (COGS) & minimum order quantities (MOQ), in a category with minimal competition.
  
• Kept up product velocity: Continued adding one new product every other week.
  
• Enabled better product selection: With additional capital, the team could pursue larger, higher-potential inventory deals that required larger upfront investment instead of smaller ones.
  
• Sustained growth: Maintained 100% year-over-year revenue growth with outside funding support.
  
• Gained financial flexibility: Drew only what was needed, repaid early when possible, and paid interest only on outstanding balances.

“With more available cash, I can choose the products that are really going to be better performers and not be afraid to make the move.”
— Abe Wercberger, Co-founder

Looking Ahead

What used to be a constant race between cash flow and opportunity is now a rhythm GenCare controls. With Slope’s flexible credit line behind them, Abe and Vinod can focus on what they do best: finding the next great product and bringing it to market.

GenCare continues to expand its OTC and supplement portfolio, using Slope’s revolving line to fund new launches, manage cash cycles more efficiently, and keep growth steady as new SKUs come to market.

“We grew 100% year over year, and we couldn’t have done it without a little help from the outside.”
— Abe Wercberger, Co-founder

‍

*Disclosure: Slope is a financial technology company, not a bank. Business-purpose loans made by Lead Bank and subject to credit approval. Application and consent to obtain personal credit report is required. Subject to minimum revenue and business requirements. Personal Guaranty may be required. Fees vary based on risk assessment and loan term.